Giffoni Innovation Hub

Giffoni Innovation Hub

Giffoni Innovation Hub is pledging to offer digital skills practical training to 600 Italian and Swedish students aged 18-28 by the end of 2020 to increase their employability.

The Hub will also organise 4 educational workshops per year addressed to 40 teachers and 600 students of primary and secondary schools to raise awareness on the digital culture and skills. Topics covered include coding for kids, videogame labs, basic knowledge of business startup and artificial intelligence.

Last update: 16/09/2019
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Pledge Category

Digital skills in education
Digital skills for labour force

Pledge's geographical scope

Time period

Start date: 01/05/2017
End date: 21/12/2020

Other Pledge details

Local/National scope: National
Public Funding: NO
GIH benefits from many partnerships at national level whose target is to strengthen digital skills. Here some examples: Giffoni Experience, Codemotion, DPixel, DeRev (referring also to our crowdfunding platform – Giffoni Crowdfunding), SMAU, Startup Weekend Salerno.

Giffoni Innovation Hub

Giffoni Innovation Hub has the mission to educate young people for digital professions, focusing on Digital Transformation and entrepreneurship. Worldwide our company looks for talents – aged 18-28 – to join the Dream Team Community, offering them a practical training, which also becomes a concrete job opportunity with brands and public institutions. We help members developing new digital skills and methodologies inspired to business model design and lean startup, thanks to partnerships with academia and international partners.

Qualitative Impact

We work with enterprises like Cisco, Microsoft, HP and dPixel to optimize qualitative placement. Significant improvement of education in terms of digital skills to enable children, jobseekers and young students to have a digital career, winning the challenge in the field of innovation and computerization. Thanks to experience-based trainings, we offer concretes job opportunities with brands, organisations and public institutions.
Areas of intervention:
• Idea generation and first market validation;
• Acquisition of new competences and methodologies of smart work;
• Valorization and strengthening of firm’s internal soft skills;
• External and internal contamination (among subjects with different functions or from different visions);
• Maximization of competitive placement;
• Experience-based storytelling.

We also expect an increasing female participation (in 2016, 47% of women joined our trainee programs). We have also a crowdfunding platform, “Giffoni Crowdfunding”, addressed to young people who want to develop their entrepreneurial aptitude thanks to the pledge of the crowd.

Quantitative Impact

Indicator Description Target Status
Higher education students trained face-to-face Italian and Swedish students aged 18-28 trained 600 185
Primary/secondary education students trained face-to-face Students trained through educational workshops 600 600
Teachers trained face-to-face Teachers trained through educational workshops 40 130
People reached through awareness raising activities (workshops, competitions, infosessions, job fairs, etc.) Millennials involved in educational labs and workshops 500 500

Pledge progress

Evidence about progress

The editions of Next Generation, to boost digital skills in education and for labour force take place every year in Giffoni Valle Piana, during the editions of Giffoni Film Festival, since 2015.
Every year Giffoni Hub selects about 40 young talents to join the Dream Team, in order to improve, into an innovative environment, entrepreneurial and digital skills, through challenges rich-days. Thanks to the Dream Team, university students aged 20-28 (the last edition had a female participation of 60%) answer to the entrepreneurial challenges of big brands and enterprises like IBM Foundation, Kaspersky, Telethon, Ospedale Pediatrico Bambino Gesù, etc.
The 40 Dreamers follow every year 12 workshops in 9 days and take part with their questions to different round tables on creative industries, artificial intelligence, animation and virtual reality and on the main new topics of CCIs and digital revolution.
The numbers of the 5 editions:

- 5 universities involved in Next Generation projects (the University Federico II of Naples, the University of Salerno, the University of Lund, Sweden, the Monterrey Tec, Mexico, and the George Washington University, US).
• 50.000 kids & teens involved in more than digital workshops
- 20 audiovisual projects realized
- 50 startups involved in acceleration programs
- 30 creative and innovative projects financed by the crowdfunding platform
- 30 events conceived, produced and realized in Italy and abroad
- 3000 articles on the most important Italian and international newspapers, magazines, web-sites
- 150 Italian and international guests involved every year in Next Generation
- about 500 young talents involved in the international community of the Dream Team also thanks to the Swedish edition of the format by Giffoni Hub in Lund University and to the Mexican Dream Team in the Tecnologico de Monterrey.

Educational events by Giffoni Hub:

- 100 students coming from secondary school attended the event “A Scuola di Startup” (Startup Experience School), a format conceived to boost the entrepreneurial skills of boys and girls aged 18.
On 21st of October Giffoni Innovation Hub organized a workshop on cultural and creative industries in Montecatini (Italy), directed to 50 attendants coming from secondary school and to 5 teachers.
On 27th November 2017 Giffoni Innovation Hub inaugurated a Digital Open Space hosting children and girls/boys, aged 6-13, into the "Istituto Picentia", including Primary and Secondary School. 50 teachers and 100 students aged 11-13 were thrilled to join coding, robotics and 3D printing labs. The future developments of the DOS will deal with design innovation for kids, smart toys, and artficial intelligence, then (190 students involved).
On 13th December GIH organized in Salerno, at "Polifunzionale Giovanile Arbostella" Center, a 4 hours' workshop on different aspects of digital transformation in arts, tourism and entertainement. A special focus was on new new forms of storytelling and enjoyment of the artistic landscape through new media, virtual storytelling and creative technologies for art and culture, virtual and mixed reality.
On 8th January GIH organized a workshop on digital fabrication, addressed to 25 teachers of the "Istituto Picentia".
From 5th to 7th April Giffoni Innovation Hub participated to Innovation Village, an innovation fair organized in the frame of the Mostra d’Oltremare in Naples. GIH presented the new project dedicated to secondary schools “School Factory”, realized thanks to a partnership with Campania New Steel, Knowledge for Business, Fondazione Cultura & Innovazione, Medaarch. The project will boost digital skills in secondary schools and it will promote the entrepreneurship education.
On 14th April GIH organized, in collaboration with Sellalab Salerno and Tinkidoo, a workshop directed to 30 children coming from primary school, in order to furnish robotics lessons, giving the possibility to interact with smart toys, too.
On 9th May GIH organized lessons for secondary school students belonging to the Institute "Alfano I" in Salerno, in order to improve their entrepreneurial skills and their digital skills.
On 20th July until 28th Giffoni Hub realized "Next Generation 2018" involving 50 italian and international talents forming the Dream Team, directed to project ideas for Kaspersky Lab, Ospedale Pediatrico Bambino Gesù and the new Space Dream Team.
2 digital workshops for 40 teachers and entrepreneurship lessons involving more than 100 students.
A new educational path has just ended - in March 2019- involving 130 students (16/18 years) coming from two secondary schools: Alfano I and Gian Camillo Glorioso. In the first school, the class was composed by 85% of girls, while a female percentage of 46% was registered in the "Gian Camillo Glorioso" Institute.


Milestone name Completion date Status
Organisation of educational workshops addressed to 300 boys and girls aged 18-28 to strengthen digital and entrepreneurial skills 31/12/2018 Completed
Educational events for literacy and diffusion of digital culture to 300 children/boys and girls aged 6-13 31/12/2020 On Track

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