YOOX NET-A-PORTER GROUP (YNAP) has identified education as one of its three pillars of its sustainability vision Empowering People, together with Empowering Women and Responsibility. The Digital Education Programme at YNAP covers the whole lifecycle of learning: supporting the teaching of digital skills in primary schools, incubating tech talent in secondary school and partnering with world-class universities in higher education. YNAP is pledging to educate and train a total of 3,000 young talents by the end of 2019. The pledge includes the following activities:

  • Teaching young girls and children from underrepresented groups aged between 8 to 14 years coding and digital skills, in partnership with Imperial College London
  • Supporting secondary school teachers with new educational tools to drive digital projects and drive students to participate in technology, digital and e-commerce workshops, enabling them to improve their coding and technological knowledge
  • Continuing to educate students about e-commerce and YNAP’s business structure by partnering with Bocconi University, to improve and develop the MAFED (Master in Fashion, Experience & Design Management) that was created in collaboration with YNAP, using the e-commerce framework as an example.

At this time of soaring demand for digital skills, YNAP is committed to investing in quality education, as a foundation for improving young people’s lives.

Last update: 14/12/2017
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Pledge Category

Digital skills in education

Pledge's geographical scope

Time period

Start date: 01/11/2017
End date: 31/12/2019

Other Pledge details

Local/National scope:
Public Funding: NO


YOOX NET-A-PORTER GROUP is the world’s leading online luxury fashion retailer. The Group is a Global company with Anglo-Italian roots, the result of a game-changing merger, which in October 2015, brought together YOOX GROUP and THE NET -A-PORTER GROUP; the two companies had revolutionized the luxury fashion industry since their birth in 2000.

Qualitative Impact

• Digital education is introduced to children, in order for them to develop the necessary skills for a thriving digital economy, creating a large, diverse talent pool from which the industry, and the wider economy, can prosper. Teaching the classes for free enables children from under-represented groups to have access to digital education, ensuring no one is excluded
• YNAP supports the global movement to increase the representation of women at all levels of the tech industry, to inspire more young girls and women to pursue careers in technology and software engineering, assisting in the creation of more equal opportunities
• We develop children’s aptitude and ability to solve problems In a creative environment
• We support education, covering the whole lifecycle of learning, from primary school to University and beyond
• We strengthen university student’s understanding of digital strategies and e-commerce, enabling them to apply this information business scenarios
• We train teachers to be able to deliver new educational tools to drive digital projects

Quantitative Impact

Indicator Description Target Status
Face-to-face training/Students young girls and children from underrepresented groups aged between 8 to 14 being taught coding and digital skills 1,500 N/A
Face-to-face training/Teachers Secondary school teachers supported with training and new educational tools 100 N/A
Online courses developed/provided Masters students from Bocconi University 100 N/A
Job placements/internships offered Students completing the MAFED course will be given the opportunity to complete work placements at YNAP’s offices 10 N/A
Young people or company's volunteers engaged in business accelerators/incubators/hubs YNAP tech employees to take part in global initiatives such as Hour of Code and EU Code Week. During this time, our employees will continue to volunteer at local schools in both London and Bologna 100 N/A

Pledge progress

Evidence about progress

No evidence available about the progress.


Milestone name Completion date Status
The number of young people, especially girls, who have access to the Codelab classes is doubled 21/06/2018
The number of students taught by YNAP volunteers during globally initiatives such as Hour of Code and EU Code Week to increase 01/12/2019
The number of students taking part in the internship programme at YNAP is increased to 10 01/09/2018
The number of teachers benefiting from workshops and training sessions is increased 01/12/2019