Over the past two years, Google has trained 2 million Europeans in digital skills through a range of country-specific in person and online training programs. This fulfilled our 1 million pledge from 2015 and doubled our overall target of trained Europeans by the end of 2016. This was achieved through Google’s landmark initiative, Growth Engine for Europe and an ongoing commitment to the EU Grand Coalition for Digital Skills from 2013 onwards.Over the coming year, we pledge to continue to support Europeans to gain essential digital skills through the following initiatives:

  • Digital Workshop – our online training hub that provides free training for anyone looking to gain essential digital marketing skills.
  • Engaging young job seekers – we will continue our efforts to help young people from across Europe to gain essential digital skills to improve their own job prospects and support entrepreneurship  
  • Helping small businesses to grow – we will continue our efforts to empower SMEs from across Europe to use digital skills to grow their businesses and hire more workers
  • Funding 10,000 Android scholarships via Udacity and in partnership with Bertelsmann for EU mobile developers. Our national programs, active in 34 EMEA countries (full list is here ), expanding beyond the EU, are delivered in partnership with national, regional and local government as well as private sector businesses. The programs are certified by IAB Europe. We will deepen those partnerships in order to assist more Europeans to take advantage of digital tools.

Pledge Category

Digital skills for labour force
Digital skills for all citizens

Pledge's geographical scope

Time period

Start date: 01/01/2014
End date: 31/12/2017

Other Pledge details

Public Funding: NO
The initiative is funded by Google. In some countries, depending on the partners involved, there is public funding involved. For instance, in the Italian Crescere in Digitale Program has received the support from the EU’s Youth Guarantee via the involvement of the Ministry of Labour.


Google's mission is to organise the world's information and make it universally accessible and useful.

Qualitative Impact

Google conducts research with third party independent providers (UK example here , ES example here ) to
assess the impact of our training. These assessments track the satisfaction of those who have gone through the
training as well as how they have used the training to improve their businesses or employability. We have
separately reported on some of those initial metrics and will continue to assess our programs going forward. For
● Our Spanish program, Actívate has helped 4 out of every 10 trained students to start or develop their
own project
● 88% of UK businesses who attended the Digital Garage have have made changes to the way they run
their businesses online.

Quantitative Impact

Indicator Description Target Status
People trained Europeans trained through Google's inititives 2,000,000 2955239

Pledge progress

Evidence about progress

As of mid-June 2017:
- To date we have trained 2,955,239 people across the EU since our Growth Engine initiatives launched in 2014. This year alone, we have trained 597,718 in the EU. Our programmes have also expanded to Africa, where collectively we have now trained over 5 Million people on digital skills in EMEA. The Digital Workshop eLearning platform ( is now live in 27 EU countries after successfully launching the platform in Malta in April.

- 13,500 Android developer Scholarships were awarded in January with Udacity and Bertelsmann and 51% of the beginner course students have graduated so far. 1120 top performers have now started their advanced Android training and we look forward to them finding long lasting careers as developers in the coming months.

- We’ve also conducted first independent studies (carried out by IPSOS and 8 think tanks across the EU) to measure the impact of the Growth Engine initiative. The early data shows a positive impact on the confidence of trainees on their digital skills and their employment prospects. 60% of trainees in Europe are more positive about their future after completing the Growth Engine programs. 30K individuals have also reported that the training has had a positive impact on their employment situation, with 18% of people trained finding a job or getting a promotion, and 3% SMBs hiring a new employee to work on digital to help the business succeed online.

- In terms of public-private partnerships, at the EU level we are now working with three governments (Italy, Greece and Spain) on the Growth Engine programs supported by the Youth Guarantee.


Milestone name Completion date Status
Working with our partners to expand and deepen our training across Europe 31/12/2017 On Track
Continue our training programs in each market 31/12/2017 On Track
Review all training curricula and make revisions based on feedback 31/12/2017 On Track