From the educational perspective, the campaign will tackle all educational sectors: School education, Vocational Education, Higher Education and Adult education with a lifelong learning approach. It will run online though the publication of articles on our website (http://dlearn.eu/) and social median posts, reaching at least 20,000 people. Our target audience will be all those organisations established in EU and EFTA countries-represented by their teachers, educators, education managers and staff in general- which would like to be informed about the state-of-the-art and of the latest news about the digitalization of our society.
|Articles through our website||The campaign has a pan-European scope, we want to share and inform all citizens, SME’s, Institutions. Etc.interested in getting more information about the digitalization of our society as a whole. Our aim is to give an even greater visibility to all the initiatives in this sense undertaken by the European Institutions. We aim to reach a total of at least 3,500 visualisations i to our articles during the whole campaign considering an average of 320 visualitations per article||44||N/A|
|FB posts||FB posts we aim to reach at least 2,500 visualisations during the whole campaign considering an average of 100 visualisations per post||22||N/A|
|Twitter posts||With our Twitter posts we aim to reach at least 22,000 visualisations during the whole campaign considering ans. average of 2,000 visualisations per month of our posts||22||N/A|
|LinkedIn posts||With our LinkedIn posts we aim to reach at least 1,500 visualisations during the whole campaign, with an average of 130 visualisations per each post||44||N/A|
|Milestone name||Completion date||Status|
|The campaign is conducted online and is made of related articles, blog post, social media feeds, info sheets, infographic and best practice sharing||31/12/2018|