European Digital Learning Network - Communication campaign

European Digital Learning Network - Communication campaign
European Digital Learning Network pledges to carry out an informative and regular campaign to inform EU citizens, organisations, National Institutions and other relevant stakeholders about digitization, which is radically transforming the economy and the workforce: job profiles are changing, some jobs are becoming obsolete, and skills mismatch becomes more visible. Our campaign will focus on the digital skills that are increasingly needed in the workplace and in general in society with a particular focus on the digitization in education at all the levels. The pledge will run between February 2018 and will continue until December 2018.

From the educational perspective, the campaign will tackle all educational sectors: School education, Vocational Education, Higher Education and Adult education with a lifelong learning approach. It will run online though the publication of articles on our website  (http://dlearn.eu/) and social median posts, reaching at least 20,000 people. Our target audience will be all those organisations established in EU and EFTA countries-represented by their teachers, educators, education managers and staff in general- which would like to be informed about the state-of-the-art and of the latest news about the digitalization of our society.

Last update: 20/03/2018
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Pledge Category

Digital skills for all citizens

Pledge's geographical scope

Time period

Start date: 01/02/2018
End date: 31/12/2018

Other Pledge details

Public Funding: NO

European Digital Learning Network

The European Digital Learning Network – DLEARN – aims to foster and contribute to the debate on the challenges brought by the digital transformation in terms of digital skills mismatch and digital learning opportunities. DLEARN also wants to bring closer the experiences and the voices of local territories and people to EU polices.

Qualitative Impact

• The communication campaign will raise awareness of the target audience, i.e. professionals in the education sector, SME’s, civil society, about their experiences and perceptions of future developments brought by the digital transformation phenomenon;
• The communication campaign will gather, with a bottom up approach, information regarding tools, pedagogical approaches, didactic arrangements, educational approaches, methodologies, future developments, managerial arrangements, skills shortages and possible progressions in the sector;
• The communication campaign will gather information on local initiatives, and best practices , to bring them to the attention of a larger audience, e.g. the European institutions and related organisations, thus to match them with policy target and expectations;
• Through this campaign we aim to make local needs and perceptions about the digitalization of our society a voice heard at EU level.

Quantitative Impact

Indicator Description Target Status
Articles through our website The campaign has a pan-European scope, we want to share and inform all citizens, SME’s, Institutions. Etc.interested in getting more information about the digitalization of our society as a whole. Our aim is to give an even greater visibility to all the initiatives in this sense undertaken by the European Institutions. We aim to reach a total of at least 3,500 visualisations i to our articles during the whole campaign considering an average of 320 visualitations per article 44 N/A
FB posts FB posts we aim to reach at least 2,500 visualisations during the whole campaign considering an average of 100 visualisations per post 22 N/A
Twitter posts With our Twitter posts we aim to reach at least 22,000 visualisations during the whole campaign considering ans. average of 2,000 visualisations per month of our posts 22 N/A
LinkedIn posts With our LinkedIn posts we aim to reach at least 1,500 visualisations during the whole campaign, with an average of 130 visualisations per each post 44 N/A

Pledge progress

Evidence about progress

No evidence available about the progress.

Milestones

Milestone name Completion date Status
The campaign is conducted online and is made of related articles, blog post, social media feeds, info sheets, infographic and best practice sharing 31/12/2018