ECDL Digital Marketing

ECDL Digital Marketing

ECDL Foundation developed and piloted a Digital Marketing module as our pledge for the Grand Coalition for Digital Jobs in 2015. In order to build on our previous work, we now pledge to implement the Digital Marketing module in at least 5 EU countries by the end of 2017. Once the module is implemented, it becomes accessible to all persons and organisations in the country through a network of Accredited Test Centres.

This pledge is aimed to tackle the problem of a small share of SMEs who sell online (16%) and across borders (7.5%). These trends are mainly influenced by the lack of managers’ and entrepreneurs’ skills to develop and market their business online. The Digital Marketing module covers core digital marketing topics, including maintaining a presence online, using social media to promote a business, and using online advertising and marketing services. It is particularly relevant for staff of SMEs who need skills to manage an organisation’s online presence and carry out a range of digital marketing activities, students in third level education who are completing a marketing course, and marketing and communications professionals who require an overview of digital marketing techniques to supplement their “traditional” marketing skills.

Last update: 14/06/2017
Update this pledge

Pledge Category

Digital skills in education
Digital skills for labour force

Pledge's geographical scope

Time period

Start date: 01/01/2017
End date: 31/12/2017

Other Pledge details

Public Funding: NO
NA

ECDL

ECDL is the world's leading computer skills certification. To date more than 14 million people have engaged with the ECDL programme, in over 100 countries, through our network of over 24,000 ICDL Accredited Test Centres (ATCs).

Qualitative Impact

On completion of this module, the candidates will be able to understand key concepts of digital marketing, including advantages, limitations and planning; understand various web presence options and how to select appropriate keywords for search engine optimisation; use a social media management service to schedule posts and set up notifications, etc. (see detailed description of Digital Marketing module on ecdl.org).

In those European countries where Digital Marketing module will be implemented, citizens will have an opportunity to acquire digital skills, competences and certification in Digital Marketing. The specific groups that will be targeted with this module are staff of SMEs, marketing and communications professionals and students in third level education who are completing a marketing course.

Quantitative Impact

Indicator Description Target Status
Other (countries) Countries in the EU that will have implemented the Digital Marketing module 5 2

Pledge progress

Evidence about progress

Milestones

Milestone name Completion date Status
5 countries in the EU will have implemented the Digital Marketing module 31/12/2017 On Track