All Digital

All Digital

All Digital commits to raise awareness to European citizens about the benefits offered by the digital transformation, and how they can take advantage of them by organising an annual campaign called Get Online Week to engage people to use technology and the Internet with confidence and skills that allow them to benefit of the world of online opportunities. In 2017, Get Online Week challenges Europeans to learn, participate, share and create through thousands of events and activities tackling the digital transformation and its effects. People and skills, not technology, are the most important pieces in the digital transformation puzzle. The digital disrupt produces anxiety, uncertainty and insecurity regarding the future. Rather than resisting the digital transformation, people and organizations must prepare immediately and strategically for a skillset that will perpetually change and evolve. The campaign takes place in 20 European countries. A variety of non-formal education providers such as telecentres, libraries, community centres and non-for profits organize thousands of activities and local events in their communities throughout the campaign week.

Last update: 29/06/2017
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Pledge Category

Digital skills for labour force
Digital skills for all citizens

Pledge's geographical scope

Time period

Start date: 01/10/2016
End date: 31/12/2017

Other Pledge details

Local/National scope: National
Public Funding: NO
N/A

All Digital

Qualitative Impact

Aimed at enabling more and more citizens to benefit of the increasingly advanced digital services, Get Online Week delivers deep awareness raising about digital skills for jobs, online identities, cyber-security, e-services and available tools so that European citizens become confident digital users.
The campaign brings together stakeholders at national and local levels to provide training and support to youth and unemployed towards digital careers.

Quantitative Impact

Indicator Description Target Status
People reached through awareness raising activities Get Online Week campaign 70,000 92460
Other (events organized ) Other (events organized during Get Online Week campaign) 3,000 3506
Other (new partners) At least 20 national partners will join the campaign 20 25

Pledge progress

Evidence about progress

The eighth edition of the European Get Online Week (GOW) to digitally empower people was celebrated on 27 March -2 April, 2017. It was held under the patronage of Mr Tibor Navracsics, Commissioner for Education, Culture, Youth and Sport, and supported by Liberty Global, Cisco, Certiport, and Mozilla Foundation.

The GOW17 campaign challenged Europeans to learn, participate, share and create through thousands of events and activities supporting the digital transformation and its effects. This year, 2,850 organisations in 25 countries engaged over 92,000 participants in 3,500 events and reached millions.

The campaign proved again the necessity to raise awareness about ICT competence and the importance of giving every European digital skills.
Promotion and public awareness of the campaign and its messages had different approaches in each country, but all engaged society and organisations that work to support citizens with technology. National partners also collaborated with local and national media channels to raise awareness about the campaign. GOW17 was a trending topic on Twitter and Facebook, the hashtag brings 1.700 results in search engines. Our partners reported 700 instances in both offline and online national and regional media, hundreds of social media posts, all resulting in over 9 000 000 people reach.

Milestones

Milestone name Completion date Status
National partners registered and confirmed 31/01/2017 Completed
Get Online Week 31/03/2017 Completed
Launch event in the EU Parliament 31/03/2017 Completed
Evaluation and reporting 31/05/2017 Completed