All Digital

All Digital

The Get Online Week 2017 campaign challenged Europeans to learn, participate, share and create through thousands of events and activities supporting the digital transformation and its effects. In total 2,850 organisations in 25 countries engaged over 92,000 participants in 3,500 events and reached millions. 

This year, during the week of 19-25 March 2018, the campaign (now ALL DIGITAL Week) wishes to send a strong message to Europeans that they should take active steps towards understanding and benefiting from the digital transformation, by learning new media literacy and digital skills and by developing an adaptive mindset. The ALL DIGITAL Week will give people tools and approaches to enhance their digital skills and help them to be more adaptive with respect to their working skills. The campaign will:
  • Build trust in technology by developing critical thinking and media literacy (including being aware of and combating fake news, hate speech and social media abuse)
  • Develop a lifelong learning approach to enhancing digital skills in an ever changing and increasingly digital-oriented economy.

Underpinning these themes there will be a range of events and activities covering a variety of topics from digital literacy to online safety and cybersecurity to coding. 

The campaign takes place in 24 European countries and involves over 1000 partners and event organisers that will involve an estimated 70,000 people. A variety of non-formal education providers such as digital competence centres based in libraries, schools, community centres and other non-for profits organize thousands of activities and events in their communities throughout the campaign week.
 
Last update: 14/05/2018
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Pledge Category

Digital skills for labour force
Digital skills for all citizens

Pledge's geographical scope

Time period

Start date: 01/10/2016
End date: 31/05/2018

Other Pledge details

Local/National scope: National
Public Funding: NO
N/A

All Digital

All Digital (previously known as Telecentre Europe) is a leading pan-European association based in Brussels, representing member organisations across Europe that work with 25,000 digital competence centres.

Qualitative Impact

Aimed at enabling more and more citizens to benefit of the increasingly advanced digital services, Get Online Week delivers deep awareness raising about digital skills for jobs, online identities, cyber-security, e-services and available tools so that European citizens become confident digital users.
The campaign brings together stakeholders at national and local levels to provide training and support to youth and unemployed towards digital careers.

Quantitative Impact

Indicator Description Target Status
People reached through awareness raising activities Get Online Week campaign 70,000 92460
Other (events organized ) Other (events organized during Get Online Week campaign) 3,000 3506
Other (new partners) At least 20 national partners will join the campaign 20 25
People reached through awareness raising activities ALL DIGITAL week 2018 70,000 123500
Other (events organised) Number of events organised during the ALL DIGITAL week 2018 campaign across Europe 1,000 5400
Other (new partners) National partners (partner organisations that lead campaign activities in European countries during ALL DIGITAL week 2018) 20 N/A

Pledge progress

Evidence about progress

The eighth edition of the European Get Online Week (GOW) to digitally empower people was celebrated on 27 March -2 April, 2017. It was held under the patronage of Mr Tibor Navracsics, Commissioner for Education, Culture, Youth and Sport, and supported by Liberty Global, Cisco, Certiport, and Mozilla Foundation.

The GOW17 campaign challenged Europeans to learn, participate, share and create through thousands of events and activities supporting the digital transformation and its effects. This year, 2,850 organisations in 25 countries engaged over 92,000 participants in 3,500 events and reached millions.

The campaign proved again the necessity to raise awareness about ICT competence and the importance of giving every European digital skills.
Promotion and public awareness of the campaign and its messages had different approaches in each country, but all engaged society and organisations that work to support citizens with technology. National partners also collaborated with local and national media channels to raise awareness about the campaign. GOW17 was a trending topic on Twitter and Facebook, the hashtag brings 1.700 results in search engines. Our partners reported 700 instances in both offline and online national and regional media, hundreds of social media posts, all resulting in over 9 000 000 people reach.

Milestones

Milestone name Completion date Status
National partners registered and confirmed 31/01/2017 Completed
Get Online Week 31/03/2017 Completed
Launch event in the EU Parliament 31/03/2017 Completed
Evaluation and reporting 31/05/2017 Completed
National partners registered and confirmed 31/01/2018 Completed
ALL DIGITAL WEEK 2018 31/03/2018 Completed
Evaluation and reporting 31/05/2018 N/A