Ada, National College for Digital Skills

Ada, National College for Digital Skills

Ada, The National College for Digital Skills will focus on using Ada Lovelace and the Ada brand to raise awareness of the benefits of studying technology and opportunities to learn more about digital skills and how they can enable a successful career in a wide variety of careers, including in Finance. As a result of that Ada, The National College for Digital Skills pledges to educate 5000 new learners by 2021 in advanced digital skills including programming and computational thinking skills. In addition to that Ada College will embark upon a strategy for recruiting more young women and students from low income households. Through targeted marketing campaign and tailored events Ada, The National College for Digital Skills will ensure that 50% of our intake are young women and 50% come from low-income households.

Last update: 30/10/2017
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Pledge Category

Digital skills in education

Pledge's geographical scope

Time period

Start date: 01/01/2017
End date: 31/12/2021

Other Pledge details

Local/National scope: National
Public Funding: YES
Yes, £13.4m capital grant for buildings.

Ada, National College for Digital Skills

Ada, the National College for Digital Skills offers a cutting-edge community of digital-thinkers, industry experts and leading tech companies, who help young people to start their career in the growing digital sector.

Qualitative Impact

Ada, The National College for Digital Skills aims to improve the skills of young people in preparation for work in the growing digital sector. Also to build their confidence and communication skills. The College’s Ada Advance learning website will also support this campaign and underpin a sophisticated, segmented social media strategy to target students from 14-16, 16-19 and 19-24. It will use the benefits of online learning and engagement to maximize the campaign’s reach and impact.

A dedicated team will work with education and industry partners in London and across the country in cities and rural areas to raise the profile of opportunities in the digital sector.

Quantitative Impact

Indicator Description Target Status
People trained face to face / young people Train 5000 young people by 2021 (1000 per annum) 5,000 N/A

Pledge progress

Evidence about progress

We’ve now had two cohorts of sixth form students join us, totaling 120 students. They all study a computing BTEC and take complimentary A levels including physics, maths, further maths, graphics, psychology, and business. We’ve had an incredible amount of industry involvement over the last year with projects, workshops and lessons. The sixth form hears from industry every single week. All sixth form students also have the opportunity for a one on one mentor from industry.

We’ve also now got two cohorts of Ada apprentices, 53 in total, working with a dozen different blue chip companies including Google, Deloitte, the National Archives, and a number of other organisations across industry. We offer a degree level higher apprenticeship in Digital Innovation and are currently developing a cyber security and networking apprenticeship that will be launched next year.

Over the past year we also launched our online learning arm Ada Advance Initiatives with backing from DCMS. It has so far resulted in a gamified learn to code platform aligned to the national curriculum that was piloted over the summer reaching over 1000 students.

Milestones